Bhagavad Gita 9.3
aśraddadhānāḥ puruṣā dharmasyāsya parantapa
aprāpya māṁ nivartante mṛtyu-saṁsāra-vartmani
Those who lack faith in this sacred way,
Fail to reach me and go astray,
Returning again to the mortal chain—
To the cycle of birth and death—and pain.
My dear Lord, a devotional vision of life means that I love you more than I love this world. If I do not have that faith in your lovability, then my love will naturally be directed toward the things of this world. As long as I love what is mortal, I remain bound to this mortal world. And here, every attraction ends in tribulation, every hope ends in frustration.
The faith required to reach you, my beloved Lord, is not just the faith that you exist or the faith that you care; it is the faith that you alone are supremely attractive and therefore supremely lovable.
Only by associating with saintly devotees who live for you—observing their dedication, their satisfaction, and their ecstasy in you, even as they neither need nor crave what the rest of humanity seeks as sources of happiness—can my heart be convinced. O all-attractive Lord, grant me such association that will practically demonstrate and thereby complement the philosophical conviction that I get through your words.
Bless me, O merciful Lord, that the resulting determination draw me straight to you—to your personal mode of endless, ecstatic, ever-expanding love.
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09.03 Those who are not faithful in this devotional service cannot attain Me, O conqueror of enemies. Therefore they return to the path of birth and death in this material world.
An invisible thing is always lovable